Privacy Policy

Last updated: February 2026

Who we are

Bakers Passion is a family-run artisan bakery based in Bradford, West Yorkshire, England. When we refer to "we", "us" or "our" in this policy, we mean Bakers Passion. You can contact us at info@bakerspassion.co.uk or by phone on 01274 270760.

What data we collect

We may collect the following personal information when you use our website, create an account or place an order:

• Name and contact details (email address, phone number)
• Delivery address and location data (only if you use our optional map address picker, stored with your consent)
• Order details, including event dates, cake preferences and special instructions
• Email address when you subscribe to our newsletter
• Technical data such as your browser type and IP address, collected automatically via server logs

We do not collect payment card details. Payments are handled separately via a secure payment link we send you after confirming your order.

How we use your data

We use your personal data to:

• Respond to your cake enquiries and process orders
• Contact you regarding your order, delivery arrangements or follow-up questions
• Maintain your account and provide a personalised experience on our site
• Send you our newsletter (only if you have subscribed)
• Comply with legal obligations such as keeping records of transactions

We do not use your data for automated decision-making or profiling, and we do not sell your data to third parties.

Our legal basis for processing

We process your personal data on the following bases:

• Contract performance — to fulfil an order or respond to an enquiry you have made
• Legitimate interests — to operate and improve our website and services
• Legal obligation — where we are required to retain records by law
• Consent — for optional features such as newsletter subscriptions and location-based address saving

Data sharing

We do not sell, rent or share your personal data with third parties for marketing purposes. We may share your information with trusted service providers who help us operate our business (such as delivery partners), but only as necessary to fulfil your order.

How we store your data

Your account data is stored securely in our database. We take reasonable technical and organisational measures to protect it against unauthorised access, loss or disclosure. We retain your data for as long as your account is active or as required to fulfil legal obligations. If you delete your account or request erasure, we will remove your personal data within 30 days, except where retention is required by law.

Cookies

Our website uses localStorage to remember your session, cart contents and newsletter preferences. We do not currently use tracking cookies or third-party analytics. If this changes, we will update this policy and seek your consent where required.

Your rights

Under UK data protection law (UK GDPR) you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict our processing
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us at info@bakerspassion.co.uk.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back periodically.

Contact us

If you have any questions about this Privacy Policy, please get in touch:

• Email: info@bakerspassion.co.uk
• Phone: 01274 270760
• Address: Bradford, West Yorkshire, England